Much of what I write on this blog is directed at published writers; thoughts on reviews, promotion, publishing, etc. Today I want to pass along some advice for unpublished writers that I think is very important. I'll warn you up-front that this is not advice that a lot of people want to hear. But I'm going to share it anyway.
Everyone who contemplates writing a novel dreams of publication. That's why we do it in the first place. Nobody wants to write something just to stick it in a drawer. So when the first glimmer of success comes along, we jump at the bait like the hungriest fish in the pond.
An agent wants to rep me? Great! Let's do business. A publisher wants my book? Wonderful! Where do I sign?
We don't stop to ask the hard questions. Is this the right agent for me? Is this an agent that can get things done? Is this an agent who shares the same vision for my book and my career that I do? We're just so happy that an agent -- any agent -- is willing to take us on, that we leap before we look.
Same thing with publishers. We don't question if this is the right deal to launch our careers, if this is a publisher who believes in the book and will give it the support it deserves. We don't ask about print runs or marketing support. We're so desperate to get published that we'll take the deal, any deal, just to see our book in print.
And that's a mistake. Because you only get one chance to be a first-time novelist -- and that, quite possibly, is the best, most important chance you'll ever have as a writer.
In a recent interview at Murderati, Neil Nyren, Publisher and Editor in Chief of Putnam, made the following statement:
First
novelists have no black marks against them, no large returns or tiny sales, so
anything is theoretically possible. But if an author has published four books
to static or declining results, there’s no way to hide it, and it’s very hard
to convince an account not to order accordingly.
What does that mean? It means you're in a stronger position as a brand-new author than as one who's had a couple of novels poorly published. (And let's be honest -- far too many novels these days are poorly published. I'd even go so far as to say that this happens to more books than not.)
In a discussion I had recently with one of the top literary agents in the business, I was told:
The
first deal for a new author is vital. Can be career defining. It’s the only
time a publisher signs a deal without any sales figures to go on.
Or as another A-list agent put it:
You need to go out with something unstoppable as your first published novel. You need to be published well, not just published.
Go to any writers conference and wander around the halls and you'll see authors whose books you remember from a few years back and you'll think, "Huh, there's so-and-so...I haven't seen a book from him in a long time. I wonder what happened." Chances are that so-and-so is still writing -- he just can't get a contract because his first two-book deal didn't earn out and no publisher is willing to touch him. Did this person suddenly forget how to write? No. But the industry is no longer interested because they can't sell his books.
As unpublished writers, we need to think long and hard about our prospective careers and decide what exactly we want out of them. If the goal is simply to be published, then the decision is much easier. Find a reputable agent who's at least reasonably enthusiastic about the project and hope she can sell it. Anywhere. Then sit back and enjoy the pleasure of seeing your book in print. You might not ever sell another, might not make a dime off it, but you'll always be a published author, and that's nothing to sneeze at.
On the other hand, if you're in this for the long haul; if you're looking for the type of long-term success that builds book after book, that keeps you in print, that ensures you can earn enough money from writing to actually live on...Well, then the decisions are much harder, and can sometimes be much more painful to make.
Not only do you have to write a book that a publisher will buy, you have to write a book that a publisher will sell. A 3000 copy print run from a second-tier publisher probably won't accomplish your goals. Even a top-tier publisher who is willing, but not enthusiastic, is unlikely to do what needs to be done.
You need a smart agent with lots of connections; a savvy editor with clout; a publisher that's committed to distributing, marketing and selling your book. And most of all, you need a great book that can generate the enthusiasm necessary to make the whole thing happen.
Sometimes we just have to face the hard, hard truth that this isn't the right book at the right time. This isn't the right representation or the right publisher; not the right deal. We have to face the painful reality that it's time to stick the manuscript in the drawer and go back to square one. It's time to start all over again.
Because there is something worse than being an aspiring writer with a novel that was never published. It's being an aspiring writer with a novel that was published -- and it ended your career before it even began.