One of the perennial topics that mystery/thriller writers talk about is: Are writers conferences worth the money? It just came up in two conversations I had with authors last week.
I used to be a firm advocate of conference-going. I saw it as an efficient and relatively easy way for authors to interact with a large number of fans all in one place. And that's still true -- a well attended conference will provide that opportunity.
But is it worth the cost, both in terms of time and money? That's not as clear-cut as I once thought it was. If you count up the financial cost -- ballpark figures: $300 airfare, $600 hotel, $200 registration fee, $200 food -- you're looking at easily spending over $1000 for a 3- to 4-day long conference.
Now, a grand isn't a huge amount of money. Most of us can afford it. But does it make sense to spend it when you're only getting a $10,000 advance? Even if you're get $50k per book, is it advisable to spend $1k of it all in one place?
I don't know. Maybe -- maybe not. Those are the kinds of questions authors have to ask for themselves. But it's important to weigh the positive benefits against the financial costs (and certainly the opportunity costs) before deciding to sign up.
I love attending writers conferences. I always have a good time. But I don't look at them as promotional opportunities. (I don't really have anything to promote.) So if I looked at them in terms of the career benefit they provided me, they wouldn't be worth the money.
But they can be worth it for other reasons. Writers conferences are a chance to get together with friends, socialize, network, talk about the business, learn more about the craft, etc. That is what, for me, makes
them worthwhile. Writing is an isolated and
isolating endeavor. Many of us go weeks if not months without talking to other writers except through email. Conferences can be a valuable social activity -- kinda like playdates for home-schooled kids.
If that's the case, though, how many of these things should you attend? Do you need to go to ThrillerFest and Bouchercon and Love Is Murder and Left Coast Crime and Dave's Backyard Hootenanny? Probably not. Maybe one a year is worthwhile -- and which one that is will depend on a lot of factors, like location, what type of books you write, who's putting the conference on, who the guests of honor are, who else is going to be there, etc.
I do think conferences provide valuable promotional opportunities, especially for newer writers. You can meet influential people in the business, talk to fans, hopefully generate word of mouth. For more established authors, I think it's probably a good idea to make an appearance at least every couple of years, or else people will start to suspect that you're dead.
But should you attend every one? Or even attend every year? Only if you enjoy going to them a lot -- enough to offset the costs. Otherwise, you're probably better off spending your promotional dollars elsewhere.